happiness is…
It has been reported that as people’s purchasing habits have changed from “wants” to “needs” in this new economy, their happiness has increased by 67%. Now, that’s counterintuitive. This video is a compelling hypothesis for why we could still find joy, regardless of our predicament. The speaker is Professor of Psychology at Harvard University, Dan Gilbert. The basic premise is this: We have an ability to synthetically create happiness….We learn to love the things we have and are essentially stuck with. That’s why:
- a lottery winner and a paraplegic can be equally happy
- people who are given the option to select and commit to a purchase…
are happier than those offered a return policy.
Gilbert says synthetic happiness is as powerful and profound as “found happiness.” He quotes Hamlet to make the point that “There is nothing either good or bad but thinking makes it so.” Rethink how knowing more about happiness is another door to knowing more about yourself, your life, your brand, your customers.
