results
“What Jan did was look and listen, like nobody ever did before.”
– Anne Marie Campbell, Dir Mktg, Hackensack University Medical
“…smart, talented, wonderful intuition.”
– Judy Roman, CEO, AmeriHealth
“…Unprecedented stuff….This is marketing on another level for us…we changed our blueprints for goodness sake.”
– Corcoran Sunshine Management
“When we hired Jan we were faced with what seemed like a near-impossible task: To get the world’s most recognized companies to sign a public pledge to uphold standards of credibility and transparency for their Web sites. We interviewed a number of candidates for the job, but Jan and the Zlotnick Group went several steps ahead of everyone else and actually mocked up a campaign idea we could all hold in our hands. The campaign, which played out over two years and included direct mail, conferences, ad buys in major national newspapers, and intense public communications, was a startling success (and its word of mouth is still going, as companies still come forward to publicly promise to uphold our best practices guidelines). Jan started as an ad agency making a pitch, but progressed and grew to a de facto communications director, with a role in developing every message, hiring what turned out to be the best PR firm (Lotus of NYC) for us, and coming up with some truly hilarious creative for getting people to come to our conferences. Pardon the sports metaphor, but Jan swings for the fences on every pitch. He has a level of intensity and commitment I have rarely seen, and, as corny as it sounds, it was abundantly clear that his heart was fully in the work he did for us.”
– Beau Brendler, Director, Consumer Reports WebWatch
“Great creative talent comes in many forms. The breath-taking idea. The glistening execution.Rare and much prized. Even more rare to find that extraordinary talent fused with deep strategic thinking, keen business sense and the ability to challenge and inspire others to do more and better than perhaps they have ever done before. It’s rare to find such grounded practicality and burning passion for the work in one package. For all these reasons and more it’s a pleasure and a privilege to share the field with Jan.”
– Ted Parrack, Director of Strategy, Colangelo Marketing
“Jan is a seriously creative person – genius, really…turned our fortunes around by helping us compete head on with Kodak….saw something in us and our customers that nobody else did…made a deeper brand connection with photographers, without the use of one photograph…amazing. ”
– Laurie Macomber, U.S. Marketing Dir, ILFORD
“The best campaign I’ve ever seen for B&W, maybe all photography.”
– Paul Hope, Director, Worldwide Marketing, ILFORD
“We had no idea the I Love New York campaign was actually hurting regions outside the city. Jan had the guts to stand up to conventional wisdom and show us how to do it smarter, which we needed to hear.”
– Neville Bugwadia, Empire State Business Development (I Love NY)
“…totally turned this category upside down…gave us the sexy makeover that caught every producer’s eye, and brain.”
– Lifetime Studios
“a breath of fresh air in this smoky old game…”
– Meadowlands Racetrack
“…Zlotnick connected with a woman’s purer, more innocent romantic desire, an emotion unexplored in the men’s cologne market…very smart.”
– Timberline, MEM Fragrances
“…generated 80 sales calls, 22 new customers, revived six dormant accounts, 35 new deposit accounts, and 10 new loan accounts…”
- Bill Jenkins, Mktg Dir, Countybank, Greenville, S.C.
“Brilliant. No hotel campaign has come close to this kind of customer involvement. The ads themselves are works of art that reflect and expand on Adam Tihany’s vision.”
– Time Hotel
“Jan is responsive, creative, and always comes up with interesting solutions to difficult problems…very focused, creative individual who welcomes ideas that push the limits. He is a marketing genius and a lot of fun, too.”
– Meryl Pearlstein, MDP Public Relations; BBDO Marketing Management
“I knew Jan from our days at Brown University. As a teammate, he pushed others to excel with his hard work and enthusiasm. He was always finishing first in the sprints….As much of a competitor as he was, he was the first to bring levity to a tough situation, immediately putting people at ease. I firmly believe that Jan, no matter how he is involved, will succeed at getting the optimum from every situation or opportunity with which he is faced.”
– Jonathan Brunell, Product Specialist , Xtalic Corporation
“Jan was fearless, and showed us how to be, which was the key to being the authentic consumer watchdog we are.”
– Consumer Reports WebWatch
“Jan brings out the best in the people he works with. I would know, I’m one of them. More than once, he’s pushed me to take a good idea and make it great. He’s committed, passionate and above all, supremely strategic. You could look at a thousand creative thinkers and never come across a guy with Jan’s blend of talents.”
– Corey Guilbault, Partner, Rockefeller Consulting Group
“Top notch – my start-up company used Zlotnick for branding + positioning. They get to the heart of the matter and are one of the few who I’ve come across that can develop strategy, then translate it into an effective tactical plan/campaign.”
- Ian Palmer, Head of Marketing, ReprintsDesk
Jan Zlotnick is chief marketing officer at GlobeOp Financial Services, a leading technology and service provider to hedge funds and institutions that value superior derivative processing expertise.
