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Jan Zlotnick
Chief Marketing Officer, GlobeOp Financial Services

Back Story:
Before joining GlobeOp Financial Services, I developed brand strategy and creative campaigns at international, regional and boutique NYC agencies, for such brands as BMW, Bacardi, BusinessWeek, Countybank, Standard&Poors, Ironbound Bank, MarketVision, I Love NY, Ilford, Guess, NewYork Presbyterian, Blue Cross, Time Hotel, Lifetime, and Bertolli. My academic and real-world education and training can be tracked to Brown University, B.A., honors, double-major in English and semiotics; Graduate studies, without degree, at Medill, Northwestern and School of Visual Arts, NY; and driving with my dad 70 miles each way to work at his furniture stores. Played right field and tailback and defensive back for Brown’s baseball and football teams; Inducted into Brown Athletic Hall of Fame with Brown’s first Ivy League football championship team; 2x NYC Marathon, Running of the Bulls, Pamplona, Spain (1x). Live in West Caldwell, NJ, with artist and interior designer Melanie Kartzman Zlotnick. Our two sons, Jared and Tyler, live in Manhattan where they work in the apps, social media and public relations spaces.

Marketing Strategy and Branding Experience:

Feb 1, 2010 – Present, Chief Marketing Officer, GlobeOp Financial Services, NYC, London, Mumbai, Cayman, Dublin (GO: LSE)
GlobeOp makes a strong case for being the best administrator in the world to investors and funds managers and officers that have a relentless need for transparency, accuracy and an extraordinary level of personal service. GO is today in a position to redefine the notion and role of administrator by being at the vanguard of service and products that give hedge funds, OTC, and non-hedge funds clients and investors, the transparency they demand.

1999-2010 The Zlotnick Group
Directed groups on brand/marketing strategy, accounts, and new business. Clients: MarketVision (market forecasting), AmeriHealth, Consumer Reports WebWatch, TNT Network, Alenia Aeronautica, Countybank, Guess, XOXO, Officemax.com, Hackensack Univ Medical, Meridian Health, NJ Natural Gas, Standard & Poors, Diamond Vision

1995-1999 Toolbox
Directed and managed groups on marketing and brand/media strategy, creative, and new business development. Clients: Time Hotel, Heartland Brewery, Hackensack Univ Medical, Lifetime, Swiss World Airways, BMW Motorcycles, I Love NY (NY State Travel & Tourism), NewYork Presbyterian, Ironbound Bank

1987-1995 MDK+Partners | Gianettino+Meredith
At MDK, led new-business, $9 million to $30 million in two years. Clients: Blue Cross Blue Shield, HMO Blue, Timberline, English Leather, British Sterling, Meadowlands Racetrack, PSE&G, Atlantic City Travel & Tourism. At G+M, headed lead agency group in new-business efforts, reported to managing partner; helped raise billings $40 million in five years. Managed and led creative teams, worked with planners to develop strategy and positioning. Clients: Bertolli, Ilford Photo, Kiwi Int’l Airlines, Welsh Farms Ice Cream, Ricoh, Blue Cross Blue Shield, ShopRite Supermarkets

1985-1987 Saatchi & Saatchi/Rumrill Hoyt
Managed agency’s top-billings team. Responsible for creative; concept thru development of new campaigns and new-business pitches and presentations. Clients: Bacardi Rum, Commonwealth of Puerto Rico/ Economic Development, Actifed/Burroughs Wellcome

More Brand Experience: Sweet ‘n Low, Sheraton International, Janovic Plaza, Steakwich, Business Week Magazine, Waldorf-Astoria, New York Hilton, Halcyon Cove Resort/St. Kitts, W.I., Corbin menswear, Arcoroc dining ware, Simac pasta and ice cream machines, Puma

Connect GlobeOp's remarkable story to people faster, deeper, longer. This is what I do. As I did for other leading brands that know the power of their stories.

Email: jan@thezlotnickgroup.com
Call 973.454.8536
Blogs
- in brands we…trust?
  What is it about brands you trust, brands you don’t trust, and brands you don’t even give a thought to? How do you feel when you’ve lost that lovin’ feelin’…and been wooed to bring it back?
- what can brown do for you?
  “The Republicans flipped the script,” Mike Shields of MediaWeek wrote today. “After watching President Barack Obama dominate online media in 2008, Republican Scott Brown ran circles around his Democratic opponent Martha Coakley on the Web…,” Shields wrote.
  “…the Brown campaign deftly employed online advertising, search marketing, social media and text messaging….Starting last Thursday (Jan. 14), [...]
- 10 things that make today’s cmo welcome at c-suite table
  Most CEOs, COOs, Presidents, and CFOs, are aware of these facts:
  It took the telephone 45 years to penetrate half the homes in America; radio, 20; color TV, 15; computers, 10; cellphones, eight; …Internet, a mere six. And most likely, the c-suite is already aware that:
  - Five years ago Facebook, Twitter, YouTube, Hulu and iPhone didn’t exist.
  - Today Facebook has 350 million [...]
- why customers put off
  
  the sale
  Psychologists and behavioral economists are getting a picture of why it is we tend “to put off until tomorrow what could be enjoyed today,” reports John Tierney in the New York Times.
  
  It’s not about delaying what’s unpleasant. It’s about “the strength to cash in your gift certificates, drink that special bottle of wine, redeem your frequent [...]
- think long-term asset
  
  …not (just) ad campaign
  Even if your brand isn’t Apple or Nike, even if it’s what others might call dry, your company, your brand, your products and services, can benefit from the life stream of social technology.
  After all, a financial technology company that captures unique reporting and reduces investment risk is hardly dry to a hedge fund manager or [...]
- how innovative is your story of innovation?
  This is a story of innovation and the perfect kiss.
  So, you say you’re all about innovation? Sorry to sound cynical, I’m really not. Like your consumers I want to believe. Because, hey, I need the next big thing from you to win, to beat my competition. But, sorry, I’ve been courted and cooed by brands [...]
- sales, spaghetti sauce and the roi of happiness
  See what makes you and your customers happy. And how it can lead to greater sales. From Gladwell and Seligman to McCloud and Ueli Gegenschatz. Great thinkers rethinking the art and value of happiness.
  Below, Malcolm Gladwell on spaghetti and happiness…(hint: don’t rely on your customers knowing exactly what makes them happy!)
  
  Below, Stefan Sagmeister on designing [...]
- the new motivators: what drives us now
  The business metrics of ROI are changing in ways even successful management may not be aware of, especially if historically it has been left-brain dominant. But, successful management can use its left-minded logic to resolve that something new is happening that requires something new to keep ahead and succeed.
  In Daniel Pink’s two recent books, “A [...]
- exec forum on innovation
  CNBC is on my newsfeed. I am finding gold nuggets, sometimes whole treasure chests, in their business programming. At some point down the road, I will get around to editing this into segments sans commercial interruption, as I did the Google show (see my blog, “google this: how can company culture create greater sales?”). Meantime, [...]
- google this: how can company culture create greater sales?
  NO, YOU’RE NOT GOOGLE, BUT the relevant business questions are, what can you learn by rethinking your own particular culture, your own internal and external relationships, your own marketing objectives, to create and cultivate a distinct brand leadership and ROI? Below, I’ve broken down into bite-size segments a rare inside look into Google. Each [...]
- to wit, twitter’s no twit
  Below is a post of the highlights of the New York Times article, “Why Twitter Will Endure” by David Carr http://bit.ly/4sli08
  I can remember when I first thought seriously about Twitter. Last March, I was at the SXSW conference, a conclave in Austin, Tex., where technology, media and music are mashed up and re-imagined, and where Twitter first [...]
- why the right brain is the future of brilliant sales
  Left-brain thinking — logical, sequential, lateral, data/knowledge-based thinking — has ruled the last century. But data and knowledge has become abundant and thus less valuable. Left-brain thinking is yielding answers that are too easily mastered and made digitally commoditized. This problem of parity has caused traditionally left-brain dominant businesses and institutions to rethink how to [...]
- animals crackers manifesto
  How does this little box of cookies imported from England in the late 1800’s inspire new brand rethinking for a 21st century multbillion-dollar global high-technology brand? For any brand for that matter? Quite simply, because Barnum’s Animals Crackers is beloved by the “clients” who buy it, talk about it, share it, and buy it some [...]
- instant brand gratification: send it.
  Social is what we are. Telling our stories, spreading the news, is what we do. Social Media is the best new technology for the oldest, most trusted way to sell and brand: word of mouth. Traditional media still dominate the metrics, but, as Joseph Jaffe said at Brandhackers the other night at Red Sky, traditional [...]
- social media roi
  Olivier Blanchard Basics Of Social Media Roi
  View more presentations from Olivier Blanchard.
  
  Business Case For Social Media (Revised 2009!) – Steve Latham – Spur Interactive
  View more presentations from Steve Latham.
- apps savvy?
  Apps, or rather users’ response and use of Apps, show us a better, organic and authentic new way to be a leading brand. Apps, if we listen and are savvy to what we hear, teach us that it’s about Conversation between customers first and foremost, not between brands and customers. Next up: Courage in the [...]
- the power of time off
  I sought out and spoke with designer Stefan Sagmeister when I first started The Zlotnick Group. I was blown away by his rethinking, and man, did he and his work ring true. Stefan’s designs for business cards alone were powerfully engaging brand stories. (And why shouldn’t one’s card be?) Anyway, it was very cool to [...]
- happiness is…
  It has been reported that as people’s purchasing habits have changed from “wants” to “needs” in this new economy, their happiness has increased by 67%. Now, that’s counterintuitive. This video is a compelling hypothesis for why we could still find joy, regardless of our predicament. The speaker is Professor of Psychology at Harvard University, Dan [...]
- serious fun
  Your brand is serious stuff. But if that leads you to be boring, you’re only disengaging your consumers. So, to be a player, rethink how your brand can play. To win. Nothing’s more fun than winning…
  http://bit.ly/C1K5L
  
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  http://bit.ly/zky5G
  
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  http://bit.ly/7zXIM
  
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- marketing or relationship?
  Nobody really wants to be advertised or marketed to. So, rethink first how you might better develop authentic customer relationships — and an authentic brand — through the kind of refreshing, real stories customers love to share with each other. Then when you do remind them (vs try to lead them) with an “ad,” it [...]
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