social media=human nature
Social Media — Twitter, Facebook, etc — is simply people doing what they do: talking and sharing among each other. Like they’ve never talked and shared before. So, while it’s important to learn new things (constantly), it’s more important to hold onto the core thing: your story. Social Media is not about brands trying to control the conversation. It’s about amplifying it for them. How? By being your authentic best for them, so they can share that best thing. It’s about your Intent, not your old-world “selling proposition.” This page is for stuff I think about when thinking about Social Media and your intent. Imagine your brand reaching customers as engagingly as these examples. That’s the way it has always worked: one person talking to another about something great. My job, our job together, is to make that something great: you.
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What if we accept, no, embrace and utilize neuroscience: that we feel before we think. And what if, with this left-brain rational fact, we rethink how to help people feel so engaged with your brand that they tell your story for you? Wow, my left- and right-brain neurons are synapping…how ’bout yours?
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This ain’t the old on-life-support way of marketing. It’s the new way: building authentic relationships by making your story so interesting it can’t help but be shared customer to customer. Now you tell me, what do you crave in your career and love life: Relationships that are: a) good, b) bad, or c) indifferent? Conversations that are: a) interesting, b) uninteresting,
or c) disinterested? Aha…
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Here’s an example, just an example, of how you can rethink your ol’ powerpoint into a fresh, newly engaging, trust-buzzing, social-media-sharing story of your brand expertise…
