instant brand gratification: send it.
Social is what we are. Telling our stories, spreading the news, is what we do. Social Media is the best new technology for the oldest, most trusted way to sell and brand: word of mouth. Traditional media still dominate the metrics, but, as Joseph Jaffe said at Brandhackers the other night at Red Sky, traditional and social media aren’t an either/or, but an ampersand. Lots of ampersands…
When you read that book…see that movie…hear that music…taste that burger…you become the market trigger to instant brand gratification by sending it in one form & another.
You just want to, need to, share the love, in a text or tweet or update or photo or video or phone call or quietly in person at that new bar someone posted on foursquare…
It’s a busy brand beehive, this sweet pollination and social enthrallment. We’re wired to share, to document and validate our stories in a shifting, uncertain life. What are those four words we love to send?…
There’s a new groove of personal brand gratification going on here: I send, therefore I am. Social Media, as a listening and sending brand tool, is worth investing in right now, with commitment, not timidity for a big reason: It is authenticity you can take to the bank.
You need and ought to want to be an Authentic Brand in this vastly inauthentic marketplace. To increase sales by building consumer-generated trust with clients, through a wiki wondrous algorithm of Time (fast) and Consensus (open, transparent, uninhibited).
Think people in your market feel strongly and trusting and engaged enough by your brand to hit that send button? Rethink and start ringing true in building your authentic brand. And go ahead, send this to someone you wish were here…
